Everyone’s going nuts! But why? After PLANTERS released their “Made to be Roasted” Super Bowl ad, it became clear that the company was trying to give its iconic monocle-wearing Mr. Peanut a more youthful, modern appeal. The snack nut industry is clearly undergoing a major shift in consumer preferences, with traditional nut snacks like peanuts and cashews showing slower growth. Meanwhile, healthier options—think almonds and pistachios—are stealing the spotlight. The challenge? Planters has long relied on peanuts as its flagship product, but now it must find a way to differentiate its brand and adapt to these ever-evolving trends.

Planters appeals to every side of your lifestyle. Whether you’re the outdoorsy, adventure-seeking type or the laid-back, binge-watching couch potato, there’s a Planters product for you.

 Mr. Peanut is more than just a monocle-wearing mascot—he’s a snack companion for every part of your day. Whether you’re reaching for a classic peanut, engoring in an alternate crunch with Planters cheese balls, or gearing up for your next outdoor adventure with a trail mix, Mr. Peanut has your back. He’s here for the die-hard peanut lovers, but he’s also got something for those looking for a new twist on their snack game. It’s time to present a Mr. Peanut as dynamic and diverse as the lifestyles of today’s consumers.